How I Grew The Bipolar Writer Mental Health Collaborative Blog
I have been asked by email over the last week what it takes to build a blog like The Bipolar Writer blog. I will first admit I took a class as part of my bachelor’s degree that taught me a lot about growing a brand through a blog. I made the decision to have this blog as both a place to share my experiences and my writing.
A Brand Name
The first thing that I did was come up with my brand. For a long time I thought of myself as “The Bipolar Writer” because it was who I am– both writer and living with Bipolar One disorder. The brand is valuable on so many levels.
Having a domain name vs. a free WordPress blog
Success comes down to the willingness to spend some money to grow your blog. I knew from my past experiences that just having a blog is not enough– no matter how good the content is that you are writing. The first thing that someone does comes to your blog, so it has to look good. With a premium account, you get a domain name and the quality themes.
Always have pictures in your “featured image”
There are fantastic free photo sites out there for all the non-photographer bloggers out there for you to use. I use unsplash.com because it gives me the opportunity to get quality pictures and to give credit to the photographer. Images make all the difference in a post at least in my opinion.
I am by no means an expert at writing the most catchy titles every time out when writing a blog post. It is the first thing that a potential reader sees, so make those titles a good as possible.
A Collaborative Blog
Creating a safe place where people could share their own experiences with mental illness alongside my own changed this blog forever. Working with others is a good thing.
Have Series on Your Blog
One of the best parts of blogging is the series that you can start. My favorite is my “Interview Feature series” that shows the many sides of mental health. Series gives you an opportunity to share different things. My second favorite series here is my music series.
Be the Real You
My last piece of advice is perhaps the one I learned the most over the past year of growing my blog– be yourself. I started two blogs before The Bipolar Writer blog. I came off as an expert who thought he knew everything about mental illness. I came off pretentious and kind of a no it all.
So, when I started this blog, I decided to be me, and share my entire journey no matter how hard the topic was to talk about because at the end of the day people know when you are genuine.